First and Foremost, a Family

Una storia che nasce dall’incontro tra generazioni

Olivero Mario is first and foremost a family, then a winery in the Langhe region of Barolo.

A story born from the meeting of generations, from shared work, and from a common vision of wine -- and of life.

It all began in the 1970s, when Mario took his first steps in the wine business, learning the trade as he went along, customer by customer. Door-to-door deliveries, relationships built through one phone call at a time, the same care given to every demijohn and to every person who received it.

A way of working that was not yet a philosophy, but would become one.

The Foundations

A Winery Between Alba and Roddi

In 1985, after a number of years working in wine, Mario took a leap of faith: he purchased land in Roddi, in the heart of Barolo country, built the winery, and laid the foundations for what would become the Olivero Mario farm of today.

In 1987, he went all in, moving his entire family to Roddi, with a hefty mortgage on his shoulders. He had only one certainty: hard work would take care of the rest.

Mario at the wheel, young Lorenzo in the passenger seat.

Growing up amongst the vines

From the Alba School of Oenology to returning to the winery

I, Lorenzo, grew up surrounded by customers' stories, the rhythm of the seasons in the vineyard, and then the university classrooms of the Alba School of Oenology.

In 2003, whilst studying for my degree in Viticulture and Oenology and after a few harvests 'away from home' to gain more experience, I chose to return. Not out of obligation, but out of passion.

I brought with me my university education, a fresh perspective and the desire to produce structured, elegant wines with a distinct identity -- the kind where, when you taste them, you immediately understand where they come from and who makes them -- and why.

Vineyard by vineyard

Roddi, La Morra, Monforte d'Alba and Rodello

Since 2003, we have walked side by side: Mario and Lorenzo, father and son.

It was in that year that our adventure in Roddi took shape: Roddi is the smallest of the Barolo municipalities, nestled between the hills and the outskirts of Alba, and in the heart of the Langhe.

In 2015, after years spent producing wines from grapes purchased from local winegrowers, we managed to lease some small vineyards.

In 2016, we planted our first vineyard: right here in Roddi, above the house where we have lived since 2000, and next to the winery.

Today we cultivate 5 hectares across Roddi, La Morra, Monforte d'Alba and Rodello. These vineyards yield around 35,000 bottles a year, each one individually numbered.

Because every glass must tell the story of who we truly are.