03/2026

First and Foremost, a Family

Una storia che nasce dall’incontro tra generazioni

Olivero Mario is first and foremost a family, then a winery in the Langhe region of Barolo.

A story born from the meeting of generations, from shared work, and from a common vision of wine -- and of life.

It all began in the 1970s, when Mario took his first steps in the wine business, learning the trade as he went along, customer by customer. Door-to-door deliveries, relationships built through one phone call at a time, the same care given to every demijohn and to every person who received it.

A way of working that was not yet a philosophy, but would become one.